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Symrise Research Will Lift Lavender

Teams with CRIEPPAM to boost crop resilience, improve biodiversity and more.

The fragrance industry has another ally. Symrise is launching a joint research project with CRIEPPAM on lavender farming aimed at crop resilience, improved biodiversity and additional income for farmers. The CRIEPPAM research institute, local farmers and Symrise have been working toward increasingly cultivating lavender in a sustainable way for several years. Lavender and the Provence form a fragrant pair. Its aromatic tribute to the region in the South of France earned it the reputation as “blu...

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